Perceived Functional and Emotional Value as Drivers of Technological Innovativeness in Technology-Intensive Products

More advanced products do not automatically make users more willing to try new technologies. This study looks at how perceived functional value and perceived emotional value relate to the propensity for technological innovation among users of technology-intensive products. Survey data were collected from 604 graduate students who actively used smartphones. Two cases with missing values were dropped, and the remaining 602 responses were analysed with multiple linear regression. Both value dimensions had positive, significant effects on users' propensity for technological innovation, although together they explained a modest share of the variance (R² = .087). The results suggest that openness to new technology depends on what users get out of a product as well as on what the product can technically do. Treating perceived value as an antecedent of future adoption, rather than of a single adoption decision, moves the Technology and Innovation Management literature a step past the usual acceptance-and-use models.